WTF Is a Hormbles Chormbles?

The article reviews Hormbles Chormbles, a new chocolate bar aiming to disrupt the candy industry. The brand's name, a nonsensical phrase, is designed to be memorable and attention-grabbing. The product is the brainchild of RXBAR cofounder Jared Smith, who questions the conventionality of sugary candy. The website promotes Hormbles Chormbles with images of people happily consuming the bars. The bars come in familiar flavors but are made with protein, allulose, and monk fruit extract, aligning with the trend of "functional" snacks. The author struggles to comprehend the name's grammatical structure and underlying meaning. The article wonders if the bars are delicious or if the ingredients will compromise the taste. The author finds the name absurd and reminiscent of the Teletubbies. The brand did not respond to requests for comment, but their marketing strategy is clearly effective. The author concedes that the brand has successfully captured attention and is now obsessed with the product. The conclusion wishes the reader a "hormbles chormbles."