X Announces Major Price Increases for Ad-Free Premium Plus Tier

X has announced a significant price increase for its Premium Plus subscription tier, with US monthly rates rising from $16 to $22, a 37.5% jump. The annual subscription cost will also increase from $168 to $229. The price changes took effect on December 21, 2024, with new subscribers paying the higher rates immediately. Existing Premium Plus subscribers will maintain their current pricing until January 20, 2025, after which the new rates will apply on their next billing cycle. The price hikes vary significantly by region, with some markets seeing steep increases, such as Nigeria with a 365% surge and Turkey with a 156% increase. European subscribers will see their monthly rates rise from €16 to €21, and Australian users will need to pay $35 AUD, up from $26 AUD. X justified the price increase by highlighting Premium Plus features, including an ad-free experience and enhanced access to Grok AI capabilities. The company also emphasized that the higher subscription fees will support its creator revenue sharing program, which rewards content quality and engagement. The basic X subscription tier remains unchanged at $3 per month, and this is the largest price increase for US subscribers on Premium Plus since Elon Musk acquired the platform in 2022. The price increase is expected to have a significant impact on subscribers, with some facing much higher costs depending on their location.