You don’t find your UX voice. You build it.

The author argues that UX's future hinges on individuals developing and utilizing their unique voices, prioritizing clarity and impact over superficial deliverables. Many UX professionals focus on tools and frameworks instead of understanding and addressing core problems. Finding one's voice isn't about mastering software but about navigating complex situations and advocating for users. The author recounts a personal experience demonstrating that problem-solving and clear communication are crucial, surpassing aesthetic perfection. The evolution of UX is highlighted, tracing its shift from influential to merely decorative, emphasizing the need for designers to regain their strategic impact. Developing a strong UX voice requires overcoming challenges, defending decisions, and advocating for users, even when facing resistance. Mimicking others' styles is ineffective; authentic leadership and self-awareness are key to building trust and credibility. True influence stems from knowing what matters and communicating it effectively, regardless of external pressures. The author concludes that UX needs authentic voices rooted in empathy and self-awareness, capable of navigating ambiguity and communicating clearly. Ultimately, impactful UX professionals prioritize problem-solving and clarity, ensuring their contributions remain valuable.