The agent economy is shifting focus from agent features to the speed of customer acquisition and deployment. Companies that enable quick transitions from discovery to live usage, like Gutenburg closing a deal in 48 hours, are outperforming competitors stuck in lengthy contract negotiations and manual processes. This friction between buyer intent and actual product use is a significant bottleneck, leading to lost momentum and fading urgency. As AI agents increasingly guide B2B purchases, discoverability and ease of purchase become paramount, even surpassing product sophistication.AI agents will conduct initial evaluations by scanning marketplaces, making distribution channels an extremely critical factor. Companies that master marketplace distribution now will dominate their categories. AgentExchange, presented by Salesforce, aims to solve this by providing a unified platform for discovering, purchasing, and activating apps and integrations. The traditional back-office procurement steps like contracting, tax reviews, and provisioning are being streamlined by platforms like AgentExchange. This acceleration allows sales cycles to shrink dramatically, moving them from weeks to days or even hours.This efficiency in closing deals directly translates to faster revenue recognition and scalable growth without proportional increases in headcount. The agent economy is maturing much faster than the app economy, and companies not prioritizing distribution alongside their agent development will fall significantly behind. Investing in making agents easily discoverable and purchasable is crucial for defining the future of enterprise AI distribution. Salesforce is supporting this initiative with its AgentExchange Builders Initiative, offering capital and support to companies building the next generation of agents.