The PlayStation 6 faces a challenging launch due to soaring component costs, particularly for RAM and SSDs. Analysis suggests the estimated component cost for the PS6 could approach $1,000. Sony has indicated it will not sell hardware at a substantial loss. The company stated absorbing all component cost increases is unrealistic. Sony has already implemented selective price increases outside of Japan without negatively impacting demand. This marks a shift from previous console generations where hardware was often subsidized for market share. Sony plans to justify higher prices by emphasizing the PS6's value in performance, features, and ecosystem. Meanwhile, Xbox consoles are also experiencing price hikes. Xbox's chief strategy officer acknowledged supply issues and high demand for their consoles. The Verge reported that Xbox Series S and X models will see significant price increases starting August 11th.