Fast Company
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A viral influencer wants to buy Spirit Airlines and run it like the Green Bay Packers. Could it work?
Hunter Peterson, a voice actor and influencer, aims to purchase and revitalize Spirit Airlines following its shutdown announcement. Spirit Airlines, known for financial struggles and rising fuel costs, is slated to cease operations. Peterson proposes a unique model inspired by the Green Bay Packers, running the airline democratically. He envisions a company owned by its users, offering one vote per shareholder regardless of investment. Within days, Peterson's plan gained significant traction across social media platforms, garnering millions of views and pledges. The website, letsbuyspiritair.com, has experienced a surge in traffic, with numerous users pledging financial support. This plan is largely a response to the current state of the airline industry. High costs, rising ticket prices, and a focus on premium services have frustrated average travelers. Peterson believes that corporate mismanagement, and not low prices, caused Spirit's downfall. His proposal is for an airline that belongs to the people, aimed at providing affordable air travel. The enthusiastic response to Peterson's idea shows public demand for accessible and democratically-owned airlines. Peterson asserts that with the right leadership, Spirit Airlines can be successfully revived. His website emphasizes the real demand for air travel and the need for ownership that prioritizes users over profit.
