Accenture Acquires Ookla, Downdetector As Part of $1.2 Billion Deal

Accenture is acquiring Ookla, the parent company of Downdetector, from Ziff Davis for $1.2 billion. This acquisition will strengthen Accenture's network analytics and visibility capabilities for various clients. The deal includes Ookla's Speedtest, Ekahau, and RootMetrics, which are all part of Ziff Davis's Connectivity division. The acquisition aims to help organizations optimize their network performance, enhance user experience, and increase revenue. Accenture recognizes that modern networks are crucial business platforms that require robust performance measurement. Ookla's platform collects extensive data at the network and device level, providing valuable insights. This data supports applications like fraud prevention, smart home monitoring, and traffic optimization. Ookla's Speedtest, a popular tool, gathers over 1,000 attributes per test, forming the basis for advanced analytics. The acquisition expands Accenture’s ability to provide data-driven solutions and improve network management for clients. This strategic move signifies Accenture's commitment to growing its network analytics and enhancing client offerings.