America Is Falling Out of Love With Pizza

The American pizza industry is facing significant challenges, potentially indicating a decline in its dominance. Pizzerias are now less prevalent than coffee shops and Mexican restaurants. Pizza sales growth has been slower than the overall fast-food sector, signaling a shift in consumer preferences. Executives at major pizza chains acknowledge the disruption and changing consumer demands. Several pizza companies have declared bankruptcy, highlighting the industry's struggles. Pizza's historical growth was fueled by its novelty and convenience, evolving from independent shops to chain restaurants. Price wars with competitors and the rise of food delivery apps have intensified competition. The cost of a pizza meal can appear high compared to affordable alternatives. Pizza's sales ranking among restaurant chains has fallen dramatically since the 1990s. The number of pizza restaurants is decreasing after reaching a peak in 2019.