Anthropic, an AI company, plans to dedicate 5% of its shares to a public benefit trust, potentially worth billions, to address concerns about its technology's societal impact. This initiative could be seen as genuine altruism or a strategic move to preempt regulation and public backlash. The concept, though unprecedented in scale, echoes Paul Newman's Newman's Own, which donates 100% of its proceeds to charity. Newman's "exploitation" of his fame for good inspired his company, which has generated over $600 million in charitable donations.This philosophy, now termed effective altruism, is prevalent in frontier AI, aiming to accumulate wealth for humanity's benefit. However, effective altruism has a darker side, exemplified by figures like Sam Bankman-Fried, who allegedly committed fraud for charitable ends. Anthropic's pursuit of maximum share value for humanity could lead to neglecting safety measures, risking catastrophic outcomes. While Anthropic's charitable intent is commendable, it shouldn't overshadow critical questions about AI safety, creative rights, and societal impacts. Altruism extends beyond monetary contributions; positive ends do not always justify the means. There is no benefit in accumulating wealth for humans if the technology itself inadvertently harms or eliminates them.