As athletes embrace owned media properties, they’re pushing for more involved brand deals - TheNote.app

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As athletes embrace owned media properties, they’re pushing for more involved brand deals

The NBA player’s union is pushing for stars to have a bigger say in brand deals. It highlights a larger shift in sports and creator marketing.

https://digiday.com/marketing/as-athletes-embrace-owned-media-properties-theyre-pushing-for-more-involved-brand-deals/ digiday.com

RSS Hunter • Jul 23