Netflix has been working to deliver the best possible entertainment experience to its members, and one key technology enabling this is AV1, a modern open video codec. AV1 powers approximately 30% of all Netflix viewing, marking a major milestone in efforts to bring more efficient and higher-quality streaming to members. Netflix co-founded the Alliance for Open Media to develop and promote next-generation open source media technologies, with AV1 being the first major project. The AV1 codec was officially released in 2018, with goals to deliver significant improvements in compression efficiency and introduce rich features that enable new use cases. Netflix first brought AV1 streaming to Android devices in 2020, which proved valuable for mobile users who are mindful of their data usage and network conditions. The success of AV1 on Android motivated Netflix to expand support to smart TVs and other large-screen devices, where most members watch their favorite shows. Today, AV1 accounts for approximately 30% of all Netflix streaming, making it the second most-used codec, and it's on track to become number one soon. AV1's superior compression efficiency has allowed Netflix to provide high-quality streaming experiences using less data, making it more accessible and reliable. The company is also exploring AV1's unique features to unlock advanced and immersive experiences for members, including high-dynamic-range and cinematic film grain. Netflix sees significant opportunities for AV1 beyond traditional video-on-demand streaming, including live streaming and cloud gaming, and is working to productize AV1 for these use cases.