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Big Companies That Invest Heavily in AI Also Hire More People, Report Suggests
A new report analyzing corporate card and workforce data indicates companies heavily investing in AI are experiencing faster headcount growth. These "high-intensity adopters" saw a 10.2% increase in their workforce across various departments. The information sector, encompassing tech and media, showed the strongest job growth among these companies. However, this data primarily reflects tech-forward firms that might already be growing rapidly, making it difficult to definitively attribute hiring solely to AI. While the report counters broad job loss claims, it doesn't suggest AI universally creates jobs. It does, however, contradict the notion that AI is eliminating all junior positions, as entry-level headcount actually rose by 12% in tech-focused companies. This is attributed to AI's ability to make production tasks in software and technology cheaper and faster. Companies that only experiment with AI subscriptions without sustained investment do not show similar hiring gains. This could lead to a greater divide between well-resourced firms that can leverage AI for business growth and those that remain in the experimentation phase. Separately, the narrative that open-source AI cannot generate revenue is also being challenged as companies begin to post significant earnings. Enterprises are increasingly choosing to run their own AI models rather than renting them.