BigQuery now offers ObjectRef and multimodal data analytics, turning it into a comprehensive agentic data platform. ObjectRef allows unstructured data from Cloud Storage to be represented as native columns within BigQuery tables. This integration enables direct access to unstructured files alongside structured data for analysis within a single SQL or natural language query. Users can leverage BigQuery's serverless compute and built-in inference capabilities to build complex data pipelines without separate infrastructure. Extracted features and annotations can be stored with the original unstructured data, preserving nuance for deeper analysis. This approach eliminates data-stitching overhead and database misalignment previously encountered. ObjectRef supports independent lifecycles, zero-copy architecture, and unified governance for both structured and unstructured data. Proven use cases include content moderation, threat detection, inventory compliance, and customer experience analysis. New GA features include flexible authentication, unified metadata support, and array support for comparative analytics. Companies can now consolidate their infrastructure and bring AI directly to their storage for robust multimodal analytics.