BMW has begun deploying next-generation humanoid robots, specifically the Figure 03 models, on its factory floors in Spartanburg, South Carolina. This initiative marks a significant step in the rollout of "physical AI" within the automotive industry. The robots are actively involved in tasks such as transporting materials, handling components, and organizing parts. Their role is to assist human workers by undertaking physically demanding and repetitive labor. This allows employees to focus on more intricate and quality-focused aspects of vehicle manufacturing. The Spartanburg plant's adoption of these robots is part of BMW's substantial $1.7 billion investment in South Carolina, which also supports the production of future all-electric BMW vehicles. Analysts observe that the humanoid robot market is experiencing growth, partly due to efforts by manufacturers like Tesla and acceleration from Chinese companies. Forecasts for global humanoid robot shipments have been significantly revised upwards by some financial institutions. The insights suggest that automakers are increasingly investing in or developing their own humanoid robots. This trend indicates a potential new revenue stream for car companies, as robot production shares commonalities with the electric vehicle ecosystem. The deployment at BMW signifies an early stage of integrating physical AI into manufacturing processes.