Can mozzarella sticks save America’s fast-casual restaurants?

America's fast casual restaurants are struggling, with many facing bankruptcy and poor financial results. Chili's, a fast casual chain, is having a surprisingly good year, with a 31% jump in sales and a 20% increase in traffic. Chili's success can be attributed to its viral mozzarella sticks, which have boosted the restaurant's visibility on social media. TGI Friday's, another struggling chain, is taking a page from Chili's book by putting mozzarella sticks front and center in an effort to revitalize its brand. Chili's CEO Kevin Hochman credits the chain's social media marketing campaign, which included partnering with influencers to promote its Triple Dipper, including the mozzarella sticks, which have developed a cult following. The sticks' popularity led to the introduction of new flavors and a significant increase in sales. TGI Friday's, which has faced financial difficulties and store closures, is now planning to change 85% of its menu, including introducing its own spin on sauced mozzarella sticks. The chain is also revamping its cocktail menu and introducing new signature sauces. TGI Friday's CEO Ray Blanchette believes that mozzarella sticks are not a trend, but rather a staple that the chain helped popularize, and is now raising the bar with its new offerings.