Search Engine Land Follow ChatGPT topic ownership is rare, and SEO alone doesn’t explain it Mentions matter more than citations, and narrow leads often change, revealing the instability of AI search brand authority, Semrush finds. SEO and SMM News on Bluesky @seo.at.thenote.app bsky.app AI and ML News on Bluesky @ai-news.at.thenote.app bsky.app https://searchengineland.com/chatgpt-topic-ownership-seo-482901 searchengineland.com