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searchengineland.com is a leading digital marketing, search engine marketing, and search engine optimization (SEO) information portal. It provides a comprehensive mix of search marketing articles, blog posts, webinars, events, and SEO tools. The site focuses on the latest trends, news, strategies, and tips in the ever-evolving world of search engine marketing. Search Engine Land is a well-respected source in the digital marketing community and is owned by Third Door Media, which also publishes Marketing Land and manages the SMX conference series.

Search Engine Land searchengineland.com

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RSS Hunter • Aug 19, 2024

Thread Of Notes

Shopify launches AI-powered marketing automation tool

Campaign Autopilot aims to simplify multi-channel marketing by handling campaign execution and optimization from a single dashboard.

https://searchengineland.com/shopify-launches-ai-powered-marketing-automation-tool-480909 searchengineland.com

RSS Hunter • Today

Straight from the source: 2026 Search Engine Land Awards judges reveal what makes an application award-worthy

Don't miss your chance to take home the highest honor in search.

https://searchengineland.com/straight-from-the-source-2026-search-engine-land-awards-judges-reveal-what-makes-an-application-award-worthy-480814 searchengineland.com

RSS Hunter • Today

YouTube rolls out new Gemini-powered insights tools

Google is rolling out new AI-powered tools to uncover creator trends, understand audience behavior and optimize campaigns.

https://searchengineland.com/youtube-rolls-out-new-gemini-powered-insights-tools-480901 searchengineland.com

RSS Hunter • Today

How to make Performance Max focus on net new customers

Reduce overlap between Google and Meta with a four-step framework that uses brand exclusions, audience exclusions, and Customer Match data.

https://searchengineland.com/performance-max-net-new-customers-480802 searchengineland.com

RSS Hunter • Today

How to approach build-versus-buy decisions for SEO

Before requesting a new tool, understand the tradeoffs between custom solutions, SaaS platforms, and hybrid approaches that combine both.

https://searchengineland.com/build-versus-buy-decisions-seo-480761 searchengineland.com

RSS Hunter • Today

Google Search Console AI performance reports rolling out to more users

John Mueller from Google added, "We're just rolling these out incrementally to sites, and reviewing the feedback along the way."

https://searchengineland.com/google-search-console-ai-performance-reports-rolling-out-to-more-users-480867 searchengineland.com

RSS Hunter • Today

Why some channels reward breadth and others require commitment

Small-budget tests can mislead you. Learn how response curves affect channel evaluation, budget allocation, and growth decisions.

https://searchengineland.com/channels-breadth-commitment-480765 searchengineland.com

RSS Hunter • Today

Amazon launches Alexa+ Agentic Ads

Amazon's new Alexa+ Agentic Ads let consumers complete purchases directly within a conversation.

https://searchengineland.com/amazon-launches-alexa-agentic-ads-480842 searchengineland.com

RSS Hunter • Today

An open letter to everyone hiring a search leader

The Anthropic job posting everyone’s dunking on is the new standard. Companies that get it right will quietly win the next decade.

https://searchengineland.com/hiring-search-leader-open-letter-480750 searchengineland.com

RSS Hunter • Today

Google expands financial services ad verification across 24 European markets

Google requires financial advertisers to complete new compliance checks or risk losing the ability to run some EU ads.

https://searchengineland.com/google-expands-financial-services-ad-verification-across-24-european-markets-480833 searchengineland.com

RSS Hunter • Today

Google Ads updates target-based bidding for budget-limited campaigns

Google's upcoming bidding changes could alter campaign performance unless advertisers review and adjust goals.

https://searchengineland.com/google-ads-updates-target-based-bidding-for-budget-limited-campaigns-480752 searchengineland.com

RSS Hunter • Yesterday

3 questions that reveal your real search performance

Rankings and conversions show outcomes. The bigger challenge is understanding how buyers discover, evaluate, and choose brands.

https://searchengineland.com/questions-reveal-real-search-performance-480659 searchengineland.com

RSS Hunter • Yesterday

Reddit unveils new AI-powered ad tools built on community conversations

Reddit's new features aim to help advertisers build more relevant campaigns using insights drawn directly from user discussions.

https://searchengineland.com/reddit-unveils-new-ai-powered-ad-tools-built-on-community-conversations-480734 searchengineland.com

RSS Hunter • Yesterday

Google’s LLM patent suggests a new goal for SEO: Teaching AI who you are

Google's patent suggests AI may build entity profiles from websites, reviews, and public information. Here's what that could mean for SEO.

https://searchengineland.com/google-llm-patent-seo-teaching-ai-480625 searchengineland.com

RSS Hunter • Yesterday

3 ways to build a more complete SEO ROI model

Account for defended traffic, assisted conversions, and cross-channel influence to better reflect search's contribution to revenue.

https://searchengineland.com/build-more-complete-seo-roi-model-480577 searchengineland.com

RSS Hunter • Yesterday

Why continuous learning is now part of search performance

As AI takes on more execution, you need stronger skills in interpretation, prioritization, and performance analysis.

https://searchengineland.com/continuous-learning-search-performance-480600 searchengineland.com

RSS Hunter • Yesterday

How to win the gatekeeper’s ‘Yes’ with stakeholder co-citation gap analysis by Citation Labs

To get cited in AI answers, stop writing for keywords. Map buyer-role evidence gaps, find the missing gatekeeper, and build the evidence.

https://searchengineland.com/how-to-win-the-gatekeepers-yes-with-stakeholder-co-citation-gap-analysis-480315 searchengineland.com

RSS Hunter • Yesterday

Google Ads automatically enrols advertisers in conversion-based customer lists

Google is automatically giving eligible advertisers new audience-building capabilities powered by conversion data.

https://searchengineland.com/google-ads-automatically-enrols-advertisers-in-conversion-based-customer-lists-480693 searchengineland.com

RSS Hunter • Jun 19

Google Ads brings back Target CPA and Target ROAS naming

Google's update will make it easier for advertisers to distinguish between target-based and volume-based bidding strategies.

https://searchengineland.com/google-ads-brings-back-target-cpa-and-target-roas-naming-480690 searchengineland.com

RSS Hunter • Jun 19

Laura Abreu talks about a client experience that made her quit Google Ads

Laura Abreu shares how one wrong client taught her lasting lessons about trusting her instincts and setting expectations.

https://searchengineland.com/laura-abreu-talks-about-a-client-experience-that-made-her-quit-google-ads-480684 searchengineland.com

RSS Hunter • Jun 19

OpenAI opens ChatGPT Ads Manager beta to UK advertisers

OpenAI's UK launch of ChatGPT Ads Manager gives advertisers an early chance to learn and prepare for a potentially major new ad channel

https://searchengineland.com/openai-opens-chatgpt-ads-manager-beta-to-uk-advertisers-480679 searchengineland.com

RSS Hunter • Jun 19

Google launches AI agent for Ad Manager

Google is embedding AI into publisher workflows, making it easier to analyze performance and act on insights from a chat interface.

https://searchengineland.com/google-launches-ai-agent-for-ad-manager-480613 searchengineland.com

RSS Hunter • Jun 18

USA Today vs. Google AI Overviews: A World Cup battle for breaking news traffic

As Google's AI Overviews arrive more quickly for developing stories, publishers are adjusting workflows to capture search interest early.

https://searchengineland.com/usa-today-google-ai-overviews-world-cup-480603 searchengineland.com

RSS Hunter • Jun 18

Google Ads launches beta for supplemental conversion data

Google is allowing advertisers to gain more complete measurement and improve bidding performance with stronger first-party signals.

https://searchengineland.com/google-ads-launches-beta-for-supplemental-conversion-data-480606 searchengineland.com

RSS Hunter • Jun 18

Pew: 60% of Americans read AI summaries in search results

40% of U.S. adults use chatbots for search, making information lookup their most common AI chatbot activity, according to Pew Research.

https://searchengineland.com/americans-read-ai-summaries-search-results-pew-480592 searchengineland.com

RSS Hunter • Jun 18

Google AI Overviews cite self-serving listicles, but recommend competitors 69% of the time

Lily Ray’s study found Google cited brands’ own listicles in AI Overviews, yet excluded those brands from recommendations in most cases.

https://searchengineland.com/google-ai-overviews-cite-self-serving-listicles-recommend-competitors-480573 searchengineland.com

RSS Hunter • Jun 18

New Adobe tool shows where brands win and lose in AI search

Backed by 300 million AI prompts and Semrush data, the platform tracks mentions, share of voice, and content gaps across leading AI engines.

https://searchengineland.com/adobe-brand-visibility-geo-cx-enterprise-480561 searchengineland.com

RSS Hunter • Jun 18

Turn your SEO process into AI-powered tools

Learn how to package your workflows, expertise, and business context into AI assistants that work the way you do.

https://searchengineland.com/seo-process-ai-powered-tools-480473 searchengineland.com

RSS Hunter • Jun 18

What breaks when content operations scale

Content businesses thrive when economics, systems, and editorial judgment reinforce one another. They struggle when those forces drift apart.

https://searchengineland.com/what-breaks-when-content-operations-scale-480519 searchengineland.com

RSS Hunter • Jun 18

Google just released an AI opt-out feature. Your competitors hope you use it.

Users aren't opting out of AI Overviews or AI Mode. If your content disappears from those experiences, someone else will take its place.

https://searchengineland.com/google-ai-opt-out-feature-competitors-480375 searchengineland.com

RSS Hunter • Jun 18

For site moves, specify all domain variants with Google’s Change of Address tool

Google updated its help documentation to clarify how to handle all your domain variants for site moves.

https://searchengineland.com/for-site-moves-specify-all-domain-variants-with-googles-change-of-address-tool-480552 searchengineland.com

RSS Hunter • Jun 18

Meta expands live shopping ads and virtual card checkout to drive more purchases

Meta's new shopping features aim to reduce purchase friction and help advertisers convert product discovery moments into sales.

SEO and SMM News on Bluesky @seo.at.thenote.app bsky.app

RSS Hunter • Jun 17

UK CMA orders Google to explain how search results are ranked

Plus, Google is ordered to provide data portability to some third-party services.

SEO and SMM News on Bluesky @seo.at.thenote.app bsky.app

RSS Hunter • Jun 17

80% of ChatGPT product recommendations change when search is enabled: Study

Turning on search cut recommendation overlap to 19.8%, reshuffling product picks across 20,000 ChatGPT responses.

SEO and SMM News on Bluesky @seo.at.thenote.app bsky.app

RSS Hunter • Jun 17

AI referrals to travel sites surge 194% as engagement rises: Adobe

AI-referred travelers spend 70% longer on sites, engage 21% more, and bounce 41% less as the conversion gap continues to narrow.

https://searchengineland.com/ai-referrals-engagement-travel-sites-adobe-480445 searchengineland.com

RSS Hunter • Jun 17

7 AI search shifts you can’t afford to ignore

Why Claude and ChatGPT surface different sources, how ChatGPT ads work, and what new AI search data means for visibility.

https://searchengineland.com/ai-search-shifts-you-cant-ignore-480381 searchengineland.com

RSS Hunter • Jun 17

Google Ads to automatically classify conversion-based customer lists

Advertisers are now required to give Google's automated systems clearer signals about where audiences sit in the customer journey.

https://searchengineland.com/google-ads-to-automatically-classify-conversion-based-customer-lists-480433 searchengineland.com

RSS Hunter • Jun 17

AI search adoption rises as consumer trust declines: Study

Survey data from 1,008 consumers and 150 marketers reveals how AI is reshaping search visibility, brand trust, GEO, and content strategy.

https://searchengineland.com/ai-search-adoption-rises-consumer-trust-declines-study-480338 searchengineland.com

RSS Hunter • Jun 17

What replaces the ultimate guide in AI search

Long-form content alone no longer guarantees visibility. Learn the principles behind content AI systems retrieve and cite.

https://searchengineland.com/what-replaces-ultimate-guide-ai-search-480309 searchengineland.com

RSS Hunter • Jun 17

Topics matter for third-party authority signals

AI doesn't rely on the same publishers for every query. Here's how to find the voices shaping answers in your space and earn your place.

https://searchengineland.com/topics-matter-third-party-authority-signals-480262 searchengineland.com

RSS Hunter • Jun 17

Meta launches AI Mode in Facebook search to answer questions

Public posts, Groups and Reels now power responses, turning conversations into a new discovery engine for advice and recommendations.

https://searchengineland.com/meta-ai-mode-facebook-search-480393 searchengineland.com

RSS Hunter • Jun 16

Bing Webmaster Tools updates AI reporting with Intents, Topics, Citation Share and Compare

Microsoft said this is beginning to roll out in preview within Bing Webmaster Tools globally today.

https://searchengineland.com/bing-webmaster-tools-updates-ai-reporting-with-intents-topics-citation-share-and-compare-480277 searchengineland.com

RSS Hunter • Jun 16

Google penalties: Why prevention is cheaper than recovery

Recovering from a manual action can take months of cleanup and review. Regular compliance audits reduce the risk before it becomes a crisis.

https://searchengineland.com/google-penalties-prevention-recovery-480253 searchengineland.com

RSS Hunter • Jun 16

Google Ads shifts Demand Gen billing to CPM for some Discover campaigns

Google Ads will switch Demand Gen campaigns optimized for VTC on Discover from CPC to CPM billing starting July 15.

https://searchengineland.com/google-ads-shifts-demand-gen-billing-to-cpm-for-some-discover-campaigns-480300 searchengineland.com

RSS Hunter • Jun 16

Microsoft Ads expands LinkedIn targeting with job seniority filters

Microsoft Ads now lets advertisers target audiences by LinkedIn job seniority across Search and Audience campaigns.

https://searchengineland.com/microsoft-ads-expands-linkedin-targeting-with-job-seniority-filters-480296 searchengineland.com

RSS Hunter • Jun 16

How AI is merging paid and organic visibility

The line between paid and organic is fading as Gemini shapes campaigns, search experiences, and brand visibility across Google's ecosystem.

https://searchengineland.com/ai-paid-organic-visibility-480229 searchengineland.com

RSS Hunter • Jun 16

How AI helped build hreflang XML sitemaps at scale

Learn how iterative prompting, Python, and Google Colab helped turn a multilingual hreflang mapping project into a scalable workflow.

https://searchengineland.com/ai-hreflang-xml-sitemaps-480181 searchengineland.com

RSS Hunter • Jun 16

Why next-question intent matters for AI search visibility

Many pages answer the query but stop short of the decision. Next-question intent helps create more useful content for users and AI systems.

https://searchengineland.com/next-question-intent-ai-search-visibility-480212 searchengineland.com

RSS Hunter • Jun 16

Google says LLMS.txt files won’t harm or help your search rankings

Google clearly also states that Google Search does not use LLMS.txt files.

https://searchengineland.com/google-says-llms-txt-files-wont-harm-or-help-your-search-rankings-480264 searchengineland.com

RSS Hunter • Jun 15

How a €30,000 underspend taught Simran Harichand the importance of the basics

Making a change in an account is easy but monitoring it properly, is what protects performance and client trust.

https://searchengineland.com/how-a-e30000-underspend-taught-simran-harichand-the-importance-of-the-basics-480215 searchengineland.com

RSS Hunter • Jun 15