Search Engine Land Follow Facebook ad costs fall as traffic and lead performance improves: Report Facebook ad performance improved in 2026, with traffic CTR rising 12.87% to 1.93% and CPC falling 14.29% to $0.60. https://searchengineland.com/facebook-ad-costs-fall-as-traffic-and-lead-performance-improves-report-488433 searchengineland.com SEO and SMM News on Bluesky @seo.at.thenote.app bsky.app