Could AI give older creatives ... Note
Fast Company

Could AI give older creatives a second act?

Advertising traditionally favors youth, with younger professionals dominating the industry and budgets skewed towards younger consumers. This focus on Gen Z and new platforms like TikTok is amplified by AI's emergence. However, experienced artists from analog eras possess invaluable judgment and a deep understanding of visual storytelling, which AI cannot replicate. These established professionals, like game designers and VFX artists, can leverage AI to revitalize their careers by applying their decades of expertise.The assumption that AI is solely for digital natives is challenged by older workers' comfort and proficiency with the technology. While agencies often recruit youth based on specific tool fluency, they overlook the broader AI exposure and experience of older talent. Prompting, a basic AI skill, is less important than taste and judgment, which are cultivated through experience.An AI-first creative agency demonstrates this by hiring experienced copywriters, game designers, and storyboard artists, enabling them to bring rich ideas to life using AI. Industry upheavals and hiring biases have historically sidelined older talent, but AI offers a path for these experts to contribute significantly. While younger creators' speed and cultural fluency are valuable, the most compelling teams will integrate them with the wisdom and discipline of experienced artists. AI's true potential lies not just in replacing tasks but in offering seasoned professionals a chance to innovate and create anew.
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