Buyers are increasingly using AI tools like ChatGPT to find information, bypassing traditional search engine results. A critical question for brands is whether they appear when potential customers ask these AI engines questions. This "mention" isn't a single metric but comprises three distinct signals: being named in the answer's text, appearing in the citations, or being cited accurately. A brand can be in the citations without its name appearing in the prose, and vice versa. Both are important as customers might click on the sources. A brand can also be named and cited but with incorrect information, which can be detrimental. Simply being "crawlable" by AI does not guarantee citation. To accurately measure your brand's presence, you must ask real buyer questions to live AI engines and check for all three signals. This measurement needs to be continuous because AI answers and citations are dynamic and can change frequently. A single check offers only a snapshot of your current standing. Being cited with inaccurate information is worse than not being mentioned at all. Therefore, monitoring AI answer presence is an ongoing process, not a one-time audit.