Memory chip prices are not expected to decrease in the near future. Samsung plans to increase its DRAM prices by approximately 20% in the third quarter. This price hike is attributed to accelerating demand from data center buildouts and tight inventories. New memory chip production facilities and expanded lines require significant time to become operational. Therefore, any increase in supply will likely lag behind current demand. This situation means producers like Samsung currently hold considerable market control.Consumer electronics manufacturers have confirmed Samsung's notification of impending price increases. While these upstream component cost hikes may temper demand, their impact on finished product prices is not expected to significantly deter consumers. Industry experts corroborate the reported price increase and Samsung's communication with customers. Spot prices for DDR4 DRAM indicate that the memory chip shortage has further potential to escalate. South Korean giants Samsung and SK Hynix are making substantial investments to double memory chip production, but this capacity expansion will take years to materialize. The ongoing memory chip inflation is now being passed on to consumers, as seen with price increases for gaming consoles.