FCIF: Grindr wants AI to compl... Note
Fast Company

FCIF: Grindr wants AI to completely change how you find your next date

Grindr, an LGBTQ+ dating app, is significantly integrating AI to enhance user experience. The company aims for the entire app to be AI-native in its functionality. AI features will offer deeper match insights and interest-based recommendations beyond just location. A new premium tier called Edge will launch soon, with some features exclusively for subscribers. CEO George Arison believes AI can improve the inbox experience for millions of daily users. While currently prioritizing premium features, Grindr plans to eventually offer them to all users. The company has slowed hiring and seen a slight workforce reduction, but AI tools are boosting productivity. AI now generates over 80% of the app's code, freeing up engineers. Arison envisions a potential ultra-premium tier costing over $6,000 annually for a select user base. This higher-tier offering might include in-app and out-of-app lifestyle experiences.
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