Firefox just made an unexpected move that Chrome would never copy

Mozilla is introducing a new feature in Firefox that allows users to disable artificial intelligence features outright, providing a safe haven from AI software. The feature will be available in the Firefox 148 update starting on February 24 and can be found in the desktop browser's settings menu. Users will be able to toggle AI off in a new AI controls area, which will block current and future generative AI features across Firefox. This option will provide a single place to disable AI features, eliminating the need to disable them one by one. Mozilla recognizes that not everyone wants to use AI and will continue to work on AI features for users who do want them. The new AI controls will also allow users to customize Firefox's AI offerings and enable individual features. The features that can be toggled on or off include translation tools, alt text descriptions in PDFs, tab groups, link preview summaries, and a sidebar feature with chatbots. Mozilla has been experimenting with AI features in Firefox for a while now, and the company has emphasized that any AI tools will be opt-in and designed to keep users in full control. The introduction of AI controls is part of Mozilla's effort to promote user choice and transparency, values that are central to the company's brand identity. By giving users control over AI features, Mozilla aims to build trust and loyalty with its users, who are paying close attention to the company's approach to AI.