Digiday Follow Future of TV Briefing: In TV ad market’s swing to streaming, cheap inventory is in demand This week’s Future of TV Briefing looks at how TV and streaming companies’ advertising businesses fared in the second quarter of 2026. https://digiday.com/future-of-tv/future-of-tv-briefing-in-tv-ad-markets-swing-to-streaming-cheap-inventory-is-in-demand/ digiday.com