Search Engine Journal Follow GA4 Five Years Later: The Current State Of Marketing Analytics GA4 was introduced to modernize analytics with event-based tracking and privacy-first measurement, but has the transition lived up to expectations? SEO and SMM News on Bluesky @seo.at.thenote.app bsky.app https://www.searchenginejournal.com/ga4-years-later-the-current-state-of-marketing-analytics/553179/ searchenginejournal.com