Anthropic’s @Claude Enters Workplace As A Slack Channel Coworker

Anthropic's Claude Tag lets teams assign work to @Claude inside Slack, embedding AI as a co-worker and assistant.

https://www.searchenginejournal.com/anthropics-claude-enters-workplace-as-a-slack-channel-coworker/580292/ searchenginejournal.com

RSS Hunter • Yesterday

Google’s Limited Ad Serving Update Raises Questions About Advertiser Qualification

Google expands its Limited Ad Serving policy, introducing new advertiser qualification signals tied to user reports, identity, and Search ad eligibility.

https://www.searchenginejournal.com/googles-limited-ad-serving-update-raises-questions-about-advertiser-qualification/579138/ searchenginejournal.com

RSS Hunter • Yesterday

How Are SEO Teams Actually Tracking AI Citations Across Six Engines? [Webinar]

Discover how the rise of AI is reshaping SEO practices. Learn about indexing, citations, and measurement gaps.

https://www.searchenginejournal.com/how-are-seo-teams-actually-tracking-ai-citations-across-six-engines-webinar/580283/ searchenginejournal.com

RSS Hunter • Yesterday

Google Launches Ask Ad Manager, Its First AI Agent For Publishers

Google's conversational agent now troubleshoots delivery and builds reports inside Ad Manager, bringing prompt-driven workflows to publisher ad ops.

SEO and SMM News on Bluesky @seo.at.thenote.app bsky.app

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RSS Hunter • Yesterday

ChatGPT Is Secretly Googling Things: This Tool Shows You Exactly What

Optimizing for AI search means optimizing for queries your customers never typed. QueryFan surfaces exactly what ChatGPT and Gemini searched when answering their questions.

https://www.searchenginejournal.com/chatgpt-is-secretly-googling-things-this-tool-shows-you-exactly-what/578014/ searchenginejournal.com

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RSS Hunter • Yesterday

How To Define & Report SEO KPIs That Actually Move The C-Suite

Stop reporting rankings and traffic. Start showing pipeline, CAC, and ROI that executives actually care about.

https://www.searchenginejournal.com/how-to-define-report-seo-kpis-that-actually-move-the-c-suite/576233/ searchenginejournal.com

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RSS Hunter • Yesterday

AI-Recommended Brands Saw 2.5x More Site Visits: Similarweb

A Similarweb report links AI recommendations to more site visits and deeper engagement, with most downstream traffic arriving via branded search.

https://www.searchenginejournal.com/ai-recommended-brands-saw-2-5x-more-site-visits-similarweb/580241/ searchenginejournal.com

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RSS Hunter • Yesterday

Google Cautions Against Markdown Versions Of Websites For AI SEO

Google's John Mueller and Martin Splitt cautioned against parallelizing content with markdown for AI SEO.

https://www.searchenginejournal.com/google-cautions-against-markdown-versions-of-websites-for-ai-seo/580235/ searchenginejournal.com

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RSS Hunter • Yesterday

4 Warning Signs Your Marketing Team Is Next For AI Cuts

Over 1,300 companies already show all four signals of AI-driven headcount cuts. Here is how to protect your marketing budget before Q4 planning ends.

SEO and SMM News on Bluesky @seo.at.thenote.app bsky.app

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RSS Hunter • Yesterday

Google Loses Two Top AI Researchers To OpenAI & Anthropic

Two senior Google AI researchers, Gemini co-lead Noam Shazeer and AlphaFold's John Jumper, are leaving for OpenAI and Anthropic within the same week.

https://www.searchenginejournal.com/google-loses-two-top-ai-researchers-to-openai-anthropic/580201/ searchenginejournal.com

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RSS Hunter • Jun 22

Google And Shopify Back Cloudflare’s AI Bot Gatekeeping Initiative

Google, Shopify, and browser makers are backing new PACT protocol "on Cloudflare's network" for gatekeeping AI agents.

https://www.searchenginejournal.com/google-and-shopify-back-cloudflares-ai-bot-gatekeeping-initiative/580182/ searchenginejournal.com

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RSS Hunter • Jun 22

AI Chatbot Use Hits 49%, But Skepticism Stays High

About half of U.S. adults use AI chatbots, and 60% read AI Overviews, but more predict AI will hurt society than help it.

https://www.searchenginejournal.com/ai-chatbot-use-hits-49-but-skepticism-stays-high/580184/ searchenginejournal.com

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RSS Hunter • Jun 22

Google Says SEO Tools Lack Access To Its Internal Metrics

Google's new messaging to CMOs reiterates that GEO is still SEO and states that third-party tools have no access to its internal metrics.

https://www.searchenginejournal.com/google-says-seo-tools-lack-access-to-its-internal-metrics/580176/ searchenginejournal.com

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RSS Hunter • Jun 22

A German Court Made Google Liable For What Its AI Says About You

A Munich court found AI Overviews are Google's own speech, not search results – that changes who pays when the answer about you is wrong.

https://www.searchenginejournal.com/a-german-court-made-google-liable-for-what-its-ai-says-about-you/579295/ searchenginejournal.com

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RSS Hunter • Jun 22

Google Says X-Frame-Options Matters For SEO

Google's John Mueller singled out X-Frame-Options as the only security header tied to SEO.

https://www.searchenginejournal.com/google-says-x-frame-options-matters-for-seo/580126/ searchenginejournal.com

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RSS Hunter • Jun 22

Preferred Sources & AI Mode Are Creating Filter Bubbles – A New Discovery Problem

Google's Preferred Sources and loyalty tools help established publishers stay visible, but create a harder discovery path for sites not yet on anyone's list.

https://www.searchenginejournal.com/preferred-sources-ai-mode-are-creating-filter-bubbles-a-new-discovery-problem/579738/ searchenginejournal.com

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RSS Hunter • Jun 22

Build A Live Data Stack With MCP For Smarter Campaign Performance

Stop copy-pasting reports into ChatGPT. Build an AI stack with live data access, behavioral consistency, and team collaboration instead.

SEO and SMM News on Bluesky @seo.at.thenote.app bsky.app

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RSS Hunter • Jun 22

Make Something Agents Want

Is your website invisible to AI agents? Six companies just signaled the channel is real. Here's the window that's still open.

https://www.searchenginejournal.com/make-something-agents-want/576188/ searchenginejournal.com

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RSS Hunter • Jun 21

The Content Framework That Worked In 2019 Is Now Working Against You

Why the best content frameworks become outdated and how to stay ahead by embracing new data instead of defending old models.

https://www.searchenginejournal.com/the-content-framework-that-worked-in-2019-is-now-working-against-you/579051/ searchenginejournal.com

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RSS Hunter • Jun 20

Deindexing Reports Keep Coming, Google Sees Nothing Unusual

Websites report pages being removed from Google's index, while Google sees nothing unusual. How to separate real deindexing from ranking loss and reporting noise.

https://www.searchenginejournal.com/deindexing-reports-keep-coming-google-sees-nothing-unusual/579847/ searchenginejournal.com

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RSS Hunter • Jun 20

We Need To Change Our Approach To AI Prompt Tracking

Reframe AI prompt tracking as a measurement of stability, representation, and context rather than another version of rank tracking.

https://www.searchenginejournal.com/we-need-to-change-our-approach-to-ai-prompt-tracking/579646/ searchenginejournal.com

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RSS Hunter • Jun 19

AI Citation Share Ships, New Data Doubts LLMS.txt – SEO Pulse

Bing rolls out AI Citation Share; fresh data shows LLMs.txt files go unread; Google backs two agent specs; and the UK orders fairer Search ranking.

https://www.searchenginejournal.com/seo-pulse-ai-citation-share-ships-new-data-doubts-llms-txt/579942/ searchenginejournal.com

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RSS Hunter • Jun 19

Google Research Shows How AI Spam Can Be Detected

Google research suggests AI spam may be easier to detect by identifying originating networks instead of analyzing content one at a time.

https://www.searchenginejournal.com/google-generated-ai-detected/579987/ searchenginejournal.com

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RSS Hunter • Jun 19

AI Mode Sends A Different Visitor. Your Website Wasn’t Built For Them

Pull your top AI-referred landing pages. Can this visitor complete their task within 30 seconds? Here's what to do when the answer is no.

https://www.searchenginejournal.com/ai-mode-sends-a-different-visitor-your-website-wasnt-built-for-them/576185/ searchenginejournal.com

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RSS Hunter • Jun 19

OpenAI Brings Improved Health Responses To Free ChatGPT

OpenAI says GPT-5.5 Instant, the free default ChatGPT model, now performs comparably to its frontier models on the company's own health evaluations.

https://www.searchenginejournal.com/openai-brings-improved-health-responses-to-free-chatgpt/579919/ searchenginejournal.com

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RSS Hunter • Jun 18

Google, Microsoft Back Draft AI Agent Discovery Spec

A coalition including Google, Microsoft, and GitHub published Agentic Resource Discovery, an open draft spec for how AI agents find and verify tools online.

https://www.searchenginejournal.com/google-microsoft-back-draft-ai-agent-discovery-spec/579894/ searchenginejournal.com

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RSS Hunter • Jun 18

Rank And AI Citation Aren’t The Same Number

A model breaks your prompt into several short retrieval queries before anything hits an index. Prompt length tells you almost nothing about search behavior.

https://www.searchenginejournal.com/rank-and-ai-citation-arent-the-same-number/579202/ searchenginejournal.com

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RSS Hunter • Jun 18

Google Is Becoming A Personalizing Mirror Before You Even Type A Query

Search is becoming a mirror of private data, not a window to the web. Dan Taylor explains what personalized AI discovery means for brands.

https://www.searchenginejournal.com/the-search-mirror-personal-intelligence-and-agentic-browsing/578430/ searchenginejournal.com

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RSS Hunter • Jun 18

Google Exposes The Fundamental Flaw Of LLMs.txt

Google says a core assumption driving LLMs.txt adoption conflicts with the purpose its creators originally intended.

https://www.searchenginejournal.com/google-exposes-llms-txt-flaw/579814/ searchenginejournal.com

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RSS Hunter • Jun 18

Google Tightens Requirements For Domain Migrations

Google's updated documentation for domain migrations requires broader compliance demands for site owners.

https://www.searchenginejournal.com/google-tightens-requirements-for-domain-migrations/579781/ searchenginejournal.com

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RSS Hunter • Jun 18

Why Calling Yourself The Best Could Be Helping Your Competitors Win In AI Search

Citations and recommendations aren't the same thing. New data shows Google often cites your listicle while recommending the competition.

SEO and SMM News on Bluesky @seo.at.thenote.app bsky.app

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RSS Hunter • Jun 18

Less Traffic, Better Leads: Is Google Fixing B2B Marketing?

B2B traffic is down but pipeline quality is up. Learn 5 steps to get cited by AI & reach buyers who arrive ready to convert.

https://www.searchenginejournal.com/google-fix-b2b-marketing-expertcallers-spa/573278/ searchenginejournal.com

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RSS Hunter • Jun 18

Google Must Give Notice Before Significant Ranking Changes

The UK's CMA introduced two new conduct requirements for Google Search, covering fair ranking of organic results including AI Overviews, and search data portability.

SEO and SMM News on Bluesky @seo.at.thenote.app bsky.app

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RSS Hunter • Jun 17

The Integrated Search Brief That Aligns SEO, PPC & Content In The AI Search Era

Create unified search strategies by aligning SEO, PPC and content teams through integrated briefs covering objectives, intent and SERP features.

https://www.searchenginejournal.com/the-integrated-search-brief-that-aligns-seo-ppc-content-in-the-ai-search-era/575028/ searchenginejournal.com

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RSS Hunter • Jun 17

Written For Readers Who Don’t Read

Most of the web's reading is now done by bots. For anyone publishing online, the rules on access, quality, and cheating no longer hold.

https://www.searchenginejournal.com/written-for-readers-who-dont-read/579568/ searchenginejournal.com

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RSS Hunter • Jun 17

Google Explains Why URLs Blocked By Robots.txt Can Still Be Indexed

Search Console reported 51,000 URLs as "Indexed, though blocked by robots.txt," and Google says that's not necessarily a problem.

https://www.searchenginejournal.com/google-explains-why-urls-blocked-by-robots-txt-can-still-be-indexed/579634/ searchenginejournal.com

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RSS Hunter • Jun 17

Why Publishing More Content Is Making Your SEO Worse

AI retrieval systems reward semantic precision over content volume, making excessive publishing counterproductive for modern SEO visibility.

https://www.searchenginejournal.com/why-publishing-more-content-is-making-your-seo-worse/576047/ searchenginejournal.com

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RSS Hunter • Jun 17

Google’s Updated Guidance Now Says It’s “Fine” To Use LLMs.txt For AI SEO

Google updated its guidance to strike a less discouraging tone about the use of LLMs.txt, special markup, and markdown for AI SEO.

https://www.searchenginejournal.com/googles-says-its-fine-to-use-llms-txt-for-ai-seo/579608/ searchenginejournal.com

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RSS Hunter • Jun 17

The 4-Layer AI Ops Playbook: From Better AI Outputs To Strong SEO Results

Uncover the connection between AI and SEO. Discover how structured use of AI can transform your content strategy.

SEO and SMM News on Bluesky @seo.at.thenote.app bsky.app

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RSS Hunter • Jun 16

Bing Rolls Out AI Citation Share In Webmaster Tools

Microsoft is beginning to roll out Citation Share, Intents, Topics, and Compare in the Bing Webmaster Tools AI Performance dashboard preview.

https://www.searchenginejournal.com/bing-rolls-out-ai-citation-share-in-webmaster-tools/579547/ searchenginejournal.com

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RSS Hunter • Jun 16

TikTok Shows 3x More AI Slop Than YouTube, Report Finds

In a fresh-account test, Kapwing found 59% of TikTok For You videos were AI slop, roughly three times the rate on YouTube.

https://www.searchenginejournal.com/tiktok-shows-3x-more-ai-slop-than-youtube-report-finds/579521/ searchenginejournal.com

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RSS Hunter • Jun 16

Agentic Commerce For Small Merchants: Which Protocol Spec Actually Matters For Your Website

If you sell on a major SMB platform, agentic commerce is already being implemented. Here's what to confirm in your admin before the traffic arrives.

https://www.searchenginejournal.com/agentic-commerce-for-small-merchants-which-protocol-spec-matters-for-your-website/575503/ searchenginejournal.com

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RSS Hunter • Jun 16

Schema, LLMs & The Low Bar For ‘Evidence’ In GEO

Should you use schema for AI search visibility? Yes, but not for the reasons most consultants are selling. A breakdown of what the evidence supports.

https://www.searchenginejournal.com/schema-llms-the-low-bar-for-evidence-in-geo/576090/ searchenginejournal.com

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RSS Hunter • Jun 16

Google Says Markdown For AI SEO Strips Away The Parts That Matter

Google says that markdown solves one problem while potentially creating others for search visibility.

https://www.searchenginejournal.com/google-says-markdown-for-ai-seo-strips-away-the-parts-that-matter/579496/ searchenginejournal.com

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RSS Hunter • Jun 16

Why GSC Impressions Are Up But Traffic Is Falling: 4 Things To Consider First – Ask An SEO

Rising impressions with falling traffic often stems from SERP changes, AI features, irrelevant rankings, or new content indexing.

https://www.searchenginejournal.com/ask-an-seo-why-gsc-impressions-are-up-but-traffic-is-falling-4-things-to-consider-first/569246/ searchenginejournal.com

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RSS Hunter • Jun 16

How To Build an AI Trust Signal Strategy That Doubles as a Review Generation Strategy

This post was sponsored by Reviewly.ai. The opinions expressed in this article are the sponsor’s own. Does keyword research still matter for SEO in 2026? Are Google reviews required for a local business to show up in AI results? How do I get my clients’ businesses recommended by AI like Gemini, Claude, and Google AI Overviews? With Google AI Overviews, ChatGPT, and Perplexity now answering questions that used to require clicking through ten blue links, the way businesses get discovered has shifted. When these tools decide which businesses to recommend, they lean heavily on one local SEO trust signal above […]

https://www.searchenginejournal.com/ai-trust-signal-strategy-reviewly-spa/578121/ searchenginejournal.com

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RSS Hunter • Jun 16

97% Of LLMS.txt Files Got No Requests, Ahrefs Data Shows

Ahrefs analyzed 137K domains and found 97% of llms.txt files received zero requests. AI retrieval bots accounted for 1% of total requests.

https://www.searchenginejournal.com/97-of-llms-txt-files-got-no-requests-ahrefs-data-shows/579478/ searchenginejournal.com

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RSS Hunter • Jun 16

Microsoft Advertising Launches Product Explorer

Microsoft Advertising launches Product Explorer, a new Merchant Center tool that helps advertisers analyze feed health, product status, and performance data.

SEO and SMM News on Bluesky @seo.at.thenote.app bsky.app

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RSS Hunter • Jun 15

What Matters In An AI Prompt? Intent or Keywords?

Want your content to appear in AI Overviews, ChatGPT, and Gemini? Here’s how to set up your GEO campaigns.

https://www.searchenginejournal.com/ai-prompt-intent-keywords-peec-spa/576201/ searchenginejournal.com

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RSS Hunter • Jun 15

Google’s Mueller Says llms.txt Can’t Help LLMs Differentiate Sites

Mueller argues LLM systems can't use llms.txt to differentiate between websites for discovery. He sees a narrow role once an agent is on a site.

https://www.searchenginejournal.com/googles-mueller-says-llms-txt-cant-help-llms-differentiate-sites/579304/ searchenginejournal.com

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RSS Hunter • Jun 15