Goldfish pulls a marketing stunt, Kate Spade collabs with M&M’s, and ‘Gladiator II’ gets an AR-powered popcorn bucket

Goldfish, the popular fish-shaped cheddar snack, has temporarily rebranded itself as "Chilean Sea Bass" in an effort to appeal to adults. The rebranding is part of a marketing stunt, and the Chilean Sea Bass crackers will only be available online for a limited time. This move is seen as an attempt to follow in the footsteps of Kraft Heinz, which has become known for its wacky collaborations and unexpected products. Meanwhile, Kate Spade has teamed up with M&M's to create a new collection of food-inspired fashion items, including charms, clutches, and shoulder bags. This collaboration is part of a larger trend of food-based fashion, which has been gaining popularity among designers and consumers alike. Mucinex has also made headlines with its unusual marketing strategy, which involves putting its slimy mascot, Mr. Mucus, on the dating app Tinder. The goal is to promote the brand's Nightshift flu medicine during the "cuffing season" months. In other news, Cinemark has unveiled a collectible popcorn bucket for the upcoming film Gladiator II, which features 3D arches and columns and an augmented reality experience. This is the latest example of the growing trend of collectible popcorn buckets, which have become a popular marketing tool for movie theaters. The Gladiator II bucket is seen as a significant evolution in the design of these buckets, incorporating more technology and interactive elements. Overall, these branding news stories highlight the creative and often unconventional marketing strategies being used by companies to appeal to consumers.