Google: Don't Make 'Bite-Sized' Content For LLMs If You Care About Search Rank

SEO, a significant industry, often relies on practices that are more like myths than effective strategies. One such trend, "content chunking," involves breaking content into smaller pieces for AI models. This technique aims to make content more easily ingested and cited by AI like Google's Gemini. However, Google's John Mueller and Danny Sullivan advise against this approach. They state that Google doesn't use these chunking signals to improve search rankings or prioritize content. Sullivan clarified that advice suggesting small, bite-sized content for LLMs is incorrect. He consulted with Google engineers before making his statement on the podcast. The key to successful SEO remains creating high-quality content intended for human readers. Human behavior, like click-through rates, is a crucial ranking signal for Google's algorithm. Focusing on user experience fosters long-term search exposure. Therefore, following human-centered content creation is wiser than tailoring for AI. The latest SEO trend of content chunking is ultimately counterproductive.