Google Pulls the Plug On Tenor... Note
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Google Pulls the Plug On Tenor API, Killing GIF Pickers Around the Web

Google has officially shut down the Tenor API, impacting GIF pickers across various applications. While the Tenor website and integrations within Google products like Gboard and Google Messages remain functional, external API access has ceased. New API sign-ups were already rejected in January, but now existing integrations will stop working by July 1. Tenor's API or Ads Distribution Agreements will terminate on June 30, and current integrations will be fully decommissioned on the same date. This shutdown has forced platforms to find alternative GIF providers. A prominent example is X (formerly Twitter), which has already migrated its GIF picker functionality. This migration led to the purging of the "recently used" GIF section and a potential reduction in GIF choices on the platform. Other services like Discord, WhatsApp, and Bluesky are also affected by this change. The Tenor library itself continues to be accessible at Tenor.com. Users may notice changes in GIF selection and functionality across these platforms.