This podcast episode explores the powerful influence of group affiliation on individual behavior and perception. Psychologist Jay Van Bavel discusses how our group identities profoundly shape our thoughts, actions, and even our sensory experiences. These loyalties, whether we realize it or not, can impact our choices, like consumer preferences and political leanings. The episode also delves into the psychological effects of scary entertainment. Psychologist Coltan Scrivner answers listener questions about the surprising advantages of enjoying horror. The podcast promotes their live show in New York City on March 25th. They also announce plans for future tour dates later in the year, encouraging listeners to subscribe to their newsletter. The episode's visual is credited to Eva Wahyuni. The podcast is hosted by Simplecast, an AdsWizz company. The privacy policy is available online.