Guac Relief: Avocado Prices Tumble Ahead Of Super Bowl

The Super Bowl is a major food consumption event, with guacamole being a popular menu item. Consumers can rejoice because of upcoming price drops on essential Super Bowl foods. PepsiCo plans a 15% price cut on popular snacks like Lay's and Doritos. Avocado prices have also significantly decreased, particularly in Mexico. A record harvest in Mexico, boosted by heavy rainfall, has increased avocado supplies. The US imports approximately 90% of its avocados from Mexico, mainly the Hass variety. Current retail avocado prices are notably lower than they were during the Covid-19 pandemic. The abundance of fruit and good sizing, due to the rain, contributed to the price reduction. Avocado demand has surged, especially among millennials and Gen Z. There's no effective substitute for avocados, which fuels the demand.