World Cup broadcasts are experiencing record ratings on US networks like Fox Sports, Telemundo, and Peacock. Top matches featuring popular nations have drawn audiences comparable to NFL games. USMNT's performance, even in a close game against Belgium, is considered a potential breakthrough for soccer in America. Surprisingly, matches between less familiar countries are also attracting significant viewership. This increased interest has also benefited advertisers due to strong multi-generational engagement. The focus remains on the USMNT's ability to continue winning and sustain this momentum. However, some analysts already see the sport's breakthrough moment as having arrived in the US. Younger demographics in America show a high level of engagement with soccer. The tournament's growing appeal is evident across a wider audience than previously anticipated. Ultimately, the World Cup's success is reshaping the landscape of sports viewership in the United States.