Netflix has started streaming HDR10+ content on AV1-enabled devices, providing a better viewing experience for certified HDR10+ devices. This is an enhancement to the existing HDR10 content, which only used static metadata. The dynamic metadata in HDR10+ improves the quality and accuracy of the picture. Netflix has been a pioneer in adopting HDR technology, and in the last five years, HDR streaming has increased by over 300%. The company now has over 11,000 hours of HDR titles available. Netflix enabled HDR10+ using the AV1 video codec, which is one of the most efficient codecs available. AV1 is already the second most streamed codec at Netflix, and with the addition of HDR10+ streams, it is expected to become the most streamed codec soon. The company is adding HDR10+ streams to both new releases and existing popular HDR titles, with the goal of providing an HDR10+ experience for all HDR titles by the end of the year.HDR10+ is one of the three prevalent HDR formats, along with Dolby Vision and HDR10. HDR10+ and Dolby Vision use dynamic metadata, which provides content image statistics on a per-frame basis, enabling optimized tone mapping adjustments for each scene. This achieves greater perceptual fidelity to the original, preserving creative intent. To receive HDR10+, members must have a Netflix Premium plan subscription, the title must be available in HDR10+ format, and the member device must support AV1 and HDR10+.The launch of HDR10+ was a collaborative effort involving multiple teams at Netflix, and the company is grateful to everyone who contributed to making this idea a reality. The commitment to innovation and quality underscores Netflix's dedication to delivering an immersive and authentic viewing experience for all its members.