Pinterest is a unique platform where users, known as Pinners, come to find inspiration and ideas for various aspects of their lives. The platform's goal is to provide a personalized experience, showing users content that is relevant to their interests and searches. Pinterest's approach to personalization is different from other platforms, as it prioritizes quality time over time spent on the platform. The company believes that a balance between different approaches to content ranking is necessary, incorporating explicit engagement signals, community guidelines, and survey-based personalization. Pinterest uses surveys to gather feedback from users and create a healthier and more inspirational experience. The platform's surveys are designed to be rigorous and effective, with a team of experts ensuring that the surveys are well-designed and useful. The surveys have been instrumental in helping Pinterest create a positive and inspirational experience for users, with recent research showing that the platform leads the industry in terms of its impact on user wellbeing. Pinterest's approach to personalization is guided by the principles of the Inspired Internet Pledge, which calls for companies to prioritize user wellbeing and create a healthier internet experience. By using surveys and prioritizing user wellbeing, Pinterest is proving that it is possible to create a safer and healthier online experience. Overall, Pinterest's unique approach to personalization and its commitment to user wellbeing set it apart from other social media platforms.