UX Collective | Medium
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How apps know us better than we do and influence our decisions
We increasingly understand ourselves and our activities through quantifiable metrics, a phenomenon described as Homo metricus. This shift is evident in sports, where apps track performance, and in productivity, with tools like Jira and Duolingo emphasizing streaks. While data can offer insights, an over-reliance on metrics can alter the experience itself. The author contrasts a carefree pre-smartphone cycling experience with the data-driven approach of a "Strava cyclist." This new reality involves constant monitoring of metrics like cadence and power, influencing immediate behavior. This reliance on external data can overshadow bodily sensations and intuition. The Homo metricus interprets their experiences through algorithmic scores, prioritizing measurable outcomes over qualitative ones. This tendency extends beyond sports to various aspects of life, such as passenger scores and social media follower counts. Metrics create a benchmark for comparison, driving a constant desire for improvement. The relationship between users and apps becomes a feedback loop where actions generate data, which the app uses to adapt and influence future behavior. This constant adjustment can lead to a diminished capacity for self-discovery and learning from mistakes. Ultimately, by allowing apps to define what is measurable, we risk having our understanding of ourselves shaped by algorithms rather than our own intrinsic experiences.