How GoodRx, Texas A&M, and 2 other brands are setting examples for U.S.-based companies

The 2025 Brands That Matter United States honorees connect with their target audiences by addressing their specific needs. These brands are making an impact through authentic and relevant solutions in their respective fields. GoodRx builds trust by providing prescription savings, meeting customers at the pharmacy counter and online. Owlet gained recognition with its FDA-cleared infant pulse oximeter, leveraging parent influencers and social media to share real-life experiences. Texas A&M University focuses on community service, showcasing its commitment through online videos and direct engagement. Understood.org supports neurodiversity by providing resources and podcasts, especially for women with ADHD. The organization fostered a positive outlook on ADHD diagnoses and improved self-esteem. These honorees demonstrate a commitment to their brand’s purpose and cultural relevance.