How growing Latin American mid... Note
Google Cloud

How growing Latin American midsize businesses are building in the AI era

Latin American small and medium-sized businesses (SMBs) are vital to the region's economy, employing over 60% of its workforce. These businesses are rapidly embracing AI to enhance efficiency, save time, and improve customer experiences. Many are moving beyond experimentation, integrating generative AI tools and agentic workflows into daily operations. They prioritize maximizing AI investment by matching capabilities to tasks and budgets. Google Cloud and Gemini Enterprise are popular choices for SMBs due to their range of options and integration with existing Google tools. This enables them to build custom AI agents, streamline tasks, and offer global-scale customer support. Google Cloud AI tools have seen significant year-over-year growth among Latin American SMBs, with 8x growth region-wide and 9x in Brazil. This adoption spans Gemini models and core Cloud infrastructure, aiding in customer support, automation, data leveraging, marketing, and agent creation. The article highlights nearly 20 new Latin American SMB customers using Google AI to reduce busywork and foster growth. These customers, including AdGoat, Angelus, and BunkerDB, demonstrate diverse applications from adtech to healthcare. Google also offers free learning programs and certifications to help teams develop AI skills. This comprehensive support empowers Latin American businesses to thrive with AI.