Fast Company

How the pineapple became an icon of hookup culture everywhere

In Spain, a new trend has emerged where young people are visiting Mercadona supermarkets between 7 and 8 pm with an upside-down pineapple in their shopping carts. This symbolizes their interest in hooking up, as part of a larger trend of avoiding online dating. The pineapple has a long history as a symbol, initially representing wealth and luxury in Europe before becoming associated with non-monogamy and swinging. The fruit's transformation into a sex symbol is unclear, but it gained traction in the '90s and early 2000s, with the upside-down pineapple appearing in the Urban Dictionary in 2006 and receiving an official definition in 2017. The pineapple represents hospitality and welcoming, and when turned upside down, it signifies that a person is looking for a swinger party. The current TikTok-driven craze in Spain is a new spin on an existing trend, geared more toward a younger generation's idea of hookup culture. The upside-down pineapple symbol is also commonly found on cruises, where it conveys a specific message unrelated to dessert. The pineapple's history dates back to the 15th century when it was first imported to Europe from Guadeloupe, becoming a highly valued status symbol among the elite due to its rarity. Once the pineapple became more accessible to the middle and lower classes, it lost its luxury connotations.
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