New York has initiated a moratorium on power-hungry data centers to study their community impact. Juries in California and New Mexico have held Meta accountable for designing addictive products harmful to children. Residents across Tennessee are actively opposing new data center developments, organizing to influence local policy. These community-led movements suggest a potential shift towards holding Big Tech accountable. However, past experiences demonstrate that these corporations employ systematic tactics to resist change. They often engage in drawn-out dialogues rather than genuine negotiations, offering insincere apologies and even attempting to discredit critics. Big Tech also strategically uses financial incentives and misleading public relations to undermine pressure campaigns.A key lesson from past struggles is that political will, driven by public pressure, is crucial for meaningful regulation. Lawmakers have often prioritized inaction due to fear of repercussions from these powerful companies, influenced by campaign contributions and perks. The current local battles over data centers are vital because they connect Big Tech's influence to tangible community impacts. Ultimately, holding elected officials accountable by making regulation a voting issue, rather than just a policy debate, is the path to true accountability. The author warns against "fake solutions" like digital literacy programs or self-regulation, advocating for independent oversight and enforcement. The fight against data centers serves as an accessible entry point for broader engagement, as people directly experience their real-world consequences. Big Tech will undoubtedly fight back with established and new tactics, necessitating a prepared and strategically unified opposition. Learning from past failures and developing durable political power, rather than just generating attention, is essential to alter Big Tech's trajectory.