Digiday Follow Ignoring political noise, TikTok works to shore up place in organic social hierarchy The platform wants to remain a key tool for organic activity of brands like McDonald's and Poppi, even as it helps to draw paid investment. https://digiday.com/marketing/ignoring-political-noise-tiktok-works-to-shore-up-place-in-organic-social-hierarchy/ digiday.com
