Instagram is piloting a new longform, horizontal video format named "Features." This move signals Instagram's increasing competition with YouTube for video content. Previously, Instagram's head, Adam Mosseri, expressed reservations about longform video on the platform. His concern was maintaining Instagram's focus on connecting with friends over pure entertainment. Longform videos might not be as readily shared with friends, potentially impacting engagement metrics. However, the team is now aiming to create a symbiotic relationship between shortform and longform content. This includes content like podcasts or comedy specials that can be viewed in full or in shorter clips. This innovation follows the recent launch of Instagram's TV app. Initially, the TV app was a Reels-focused pilot for Amazon Fire TV. It has since expanded to other smart TV platforms like Google TV, Samsung TVs, and Apple TV. Instagram has also introduced features like watching Stories on the TV app.