Citi plans to launch crypto custody services in the coming quarters, aiming to serve asset managers and other clients. This move signals a shift in banks' attitudes towards crypto, influenced by regulatory changes like the GENIUS Act. The GENIUS Act established a federal regulatory framework for stablecoins, encouraging further bank involvement. Citi's interest in crypto aligns with increasing adoption and mainstream acceptance of digital assets. Banks now recognize the potential of crypto-related products and services, including custody solutions. U.S. Bank and PNC Bank are already offering crypto custody and trading services. Citi is also exploring stablecoins, digital assets tied to real-world assets like the US dollar. Citi Ventures recently invested in a stablecoin infrastructure platform called BVNK. Stablecoins are gaining popularity for settling crypto asset and on-chain transactions. The combination of these developments shows a clear trend of crypto integrating into mainstream finance.