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‘KPop Demon Hunters’ costumes will dominate Halloween this year. Can retailers keep up with demand?
The animated musical film KPop Demon Hunters is predicted to dominate Halloween costumes this year, according to Google's Frightgeist report. The report, released on October 9th, indicates characters from the movie will be the most popular choices. The film, a global success, features a K-pop superstar trio who hunt demons while battling a rival demon boy band. The movie's popularity has led to record-breaking success on Netflix and in theaters, along with a hit soundtrack. The top five costume searches are Rumi, Zoey, Mira, Jinu, and Baby Saja from the film. Fast-fashion brands and Spirit Halloween are already offering related costumes, but demand is high. Spirit Halloween's adult costumes has already sold out, reflecting the film's impact. Halloween spending is expected to reach a record $13.1 billion this year. Other popular choices include Labubus for kids and dogs.