Lukas Bentel, a cofounder of Mschf, is leaving the art collective to start his own design practice. He was instrumental in Mschf's success, creating viral products like the Big Red Boot and Satan Shoes. Bentel's work blended high art with satire and mass appeal, often critiquing consumerism. He is particularly proud of projects like the gradual theft of a sink from the Metropolitan Museum of Art, piece by piece. Prior to Mschf, Bentel cofounded Hello Velocity, an artist group focused on making accessible art that engaged a wider audience. At Hello Velocity, he created speculative design projects like Byte Labs, a biotech company that proposed selling celebrity-grown salami. Bentel and a cofounder soon joined forces with Gabe Whaley, who had a marketing studio called Miscellaneous Mischief, to form Mschf. They established a book of guidelines for Mschf, including a rule to never use the same medium twice, fostering continuous innovation. Early Mschf successes included Jesus Shoes, satirizing the hype around designer footwear. Bentel is now eager to return to hands-on creation and work closely with his brother. He feels Mschf has established a strong legacy, and he is ready to "get back into the dirt" with his new venture.