Meet 8 long-lasting brands proving that old doesn’t mean old-fashioned

Several heritage brands have adapted and thrived, proving age isn't a deterrent to relevance. Bath & Body Works remains popular with Gen Z by responding to trends and leveraging its supply chain. Canada Goose embraced high fashion by appointing a creative director and launching stylish capsule collections. Clover Sonoma used its brand to advocate for local farmers and prioritized sustainability efforts. L'Oréal Paris innovated with the Colorsonic hair color device and Beauty Genius AI assistant. Lloyds Bank underwent a rebranding, focusing on customer connection, resulting in increased app downloads and customer switching. Sesame Workshop expanded its reach through a deal with Netflix while maintaining its PBS presence. Topo Chico celebrated its anniversary with new flavored sparkling waters and a campaign highlighting its heritage. William Stout Architectural Books revitalized its store through renovation and expanded offerings, increasing revenue and engagement. These brands demonstrate how to adapt to changing times while preserving brand essence.