Meet the ‘Buddha of Bourbon’—the frontman of Wild Turkey’s brand

For seven decades, Jimmy Russell has been an integral part of Wild Turkey Distillery, serving as master distiller and now as a goodwill ambassador. Russell's extensive knowledge and dedication have played a vital role in bourbon's revival. The Russell family has a rich legacy in the bourbon industry, with three generations working at Wild Turkey. Jimmy Russell's son, Eddie, is a member of the Kentucky Bourbon Hall of Fame and has taken over as master distiller. Jimmy Russell's commitment to quality has earned him the title "Buddha of Bourbon" and cemented his status as a legend in the industry. He is beloved by bourbon enthusiasts and has traveled the world to promote the brand. Russell's unwavering passion for bourbon is evident in his daily routine, which includes greeting tourists and sampling new Wild Turkey renditions. The Wild Turkey complex has grown significantly under Russell's tenure, with production increasing and new warehouses being built to meet demand. Russell's versatility and extensive training prepared him for his role as master distiller, where he oversaw every aspect of production. Russell's son, Eddie, credits him with instilling a strong work ethic and dedication to consistency. Jimmy Russell's friendship and mentorship have been invaluable to other renowned bourbon barons, including Fred Noe of Jim Beam. Russell finds great pride in the accomplishments of his son and grandson, who are carrying on the family tradition at Wild Turkey. Despite his extensive knowledge, Russell believes that bourbon should be savored and enjoyed in moderation, whether for celebration or solace.