UX Collective | Medium
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Musk thinks UX and coding are the same, this absurdity leads to chaos
The text explores the divide between engineering and user experience, exemplified by Elon Musk's techno-optimistic views. Musk prioritizes technology, seeing humans as adaptable to its advancements, disregarding user needs. The author, drawing upon Bruno Latour's ideas, frames this as a conflict between the "nature" domain of engineering and the "society" domain of UX. Latour argues that modern thought falsely separates these domains, leading to a failure to see the interconnectedness of technology and human behavior. Engineers, focused on "purification," often prioritize code over user needs. UX designers, in contrast, bridge the gap through "translation," connecting technical aspects to user emotions and experiences. The author uses their experience at CERN to illustrate this conflict, highlighting the challenges of communicating user needs to a management team primarily composed of engineers. They advocate for data-informed, not data-driven, decision-making, recognizing the value of qualitative user insights. Latour's ideas emphasize that hybrids, or the combination of nature and society, are the reality. The author acknowledges potential oversimplification, but suggests engineers and tech leaders can learn from these insights.