PepsiCo just got its first new logo in almost 30 years, and it looks nothing like Pepsi

PepsiCo, the food and beverage giant, has unveiled its first new corporate branding since 2001. This rebrand signifies a deliberate shift away from its namesake soda, aiming to represent the company's vast portfolio of over 500 brands. The previous branding drew heavily from the Pepsi soda's design cues, but the new identity intentionally distances itself from this association. PepsiCo's new logo features a lowercase "p" surrounded by abstract shapes representing various aspects of its business, including agriculture, drinks, and a focus on people and the planet. Accompanying this is a new tagline, "Food. Drinks. Smile.", and a custom typeface designed for approachability. This rebranding reflects PepsiCo's strategic pivot towards healthier product lines and more price-conscious offerings amid evolving consumer trends. The company has been actively acquiring health-focused brands and investing in product innovation to cater to a growing demand for wellness. CEO Ramon Laguarta emphasized that the new identity boldly reflects PepsiCo's expansive reach, global impact, and diverse range of beloved food and drink brands. Ultimately, the rebrand is designed to establish PepsiCo as a company defined by the sum of its many offerings, rather than solely by its iconic cola.