Presentation: Beyond the Warehouse: Why BigQuery Alone Won’t Solve Your Data Problems

Sarah Usher discusses the architectural "breaking point" where warehouses like BigQuery struggle with latency and cost. She explains the necessity of a conceptual data lifecycle (Raw, Curated, Use Case) to regain control over lineage and innovation. She shares practical strategies to design a single source of truth that empowers both ML teams and analytics without bottlenecking scale. By Sarah Usher