Digiday Follow S4 and Monks are trying to get ahead of rising AI token costs Monks is considered a leader in AI marketing services, but “exploding” use of AI tokens poses difficult questions for execs focused on keeping costs down. https://digiday.com/marketing/s4s-growing-margins-please-shareholders-but-can-it-balance-cost-controls-with-ai-token-spend/ digiday.com
